Pichwai Print: A Celebration of Heritage in Fabric

🌼 What is Pichwai?

Pichwai (derived from ‘pichh’ meaning ‘behind’ and ‘wai’ meaning ‘hanging’) is a traditional form of painting that originated over 400 years ago in Nathdwara, near Udaipur in Rajasthan. These intricately painted cloth panels were originally created as backdrops in temples, especially in worship of Shreenathji, a child manifestation of Lord Krishna.

   Each painting is detailed and often features:

Shreenathji in different moods and seasons

Lotus motifs

Cows, trees, peacocks

Festivals like Janmashtami, Annakut, and Raas Leela

🖌️ How is Pichwai Print Made?

While traditional Pichwai paintings are hand-painted on cloth using natural dyes and fine brushes, Pichwai print in fashion is adapted through screen printing, hand-block printing, or digital techniques, maintaining the essence of the original art.

🌿 Cultural Significance of Pichwai

Pichwai isn’t just art — it’s devotion. Each element holds meaning:

Lotus flowers: Symbolize purity and divine beauty

Cows: Sacred companions of Lord Krishna

Peacocks and Trees: Represent the lushness of Vrindavan

Wearing Pichwai print connects the wearer to Indian culture, spirituality, and timeless artistry.

👗 Pichwai in Contemporary Fashion

Today, brands like Klingaru and others are reviving Pichwai through handcrafted clothing for women and children:

Kurtas and dresses with subtle lotus prints

Sarees with Pichwai-inspired pallus

Matching sets for moms and kids

Festive collections that tell stories of Krishna’s life

The soft cotton fabrics combined with traditional prints make these perfect for festivals, temple visits, or cultural events, especially during Janmashtami or Diwali.

✨ Why Pichwai Print is a Must-Have

✅ Art with Purpose – A wearable piece of heritage

✅ Conversation Starter – Eye-catching and meaningful

✅ Comfort Meets Culture – Perfect for Indian weather

✅ Supports Indian Artisans – Keeps traditional skills alive

🌸 Final Thoughts

In a world of fast fashion, Pichwai print offers a moment to pause — to celebrate heritage, art, and slow, meaningful craftsmanship. Whether you're dressing your child in a hand-blocked lotus print kurta or styling yourself in a Pichwai saree, you’re not just wearing fabric — you’re wearing a story.

Explore Klingaru’s collection of breathable cotton wear inspired by India’s rich traditions, where every stitch carries a piece of history.

Visit us to see more of our Pichwai Collections https://klingaru.com/collections/pichwai